Quick Answer
Empire Behavioral Health Group, an 8-PMHNP practice in New York, engaged Blume Health Co for behavioral health marketing. Using per-provider healthcare directory optimization, PMHNP marketing in New York, and social media marketing for therapists, the group filled all eight panels and built a group-wide waitlist within two quarters.
Key Takeaways
- ✓A New York group with 8 PMHNPs filled all eight provider panels in two quarters.
- ✓Behavioral health marketing used per-provider directory optimization, not a single group page.
- ✓PMHNP marketing in New York plus social media marketing for therapists built local authority.
- ✓Group-wide patient inquiries rose 610% with a 9.1x return on investment.
The Challenge
Empire Behavioral Health Group operates across New York with eight psychiatric mental health nurse practitioners offering medication management and therapy in a hybrid model. The group had scale but no system: patients found the practice name occasionally, but rarely the individual providers who actually had openings.
A single group listing meant inquiries pooled to whoever answered first while other panels sat empty. The group had no behavioral health marketing strategy, inconsistent provider listings across directories, and no social presence — so a search for "PMHNP New York" or a specific provider's name turned up little.
"We had eight great providers and eight half-empty calendars. Patients found the group but never the right clinician."
— Clinical Director, Empire Behavioral Health Group
The Blume Health Solution
Blume Health Co, a mental health marketing agency experienced with group practices, built a per-provider engine instead of one generic group page.
Per-provider healthcare directory optimization
Each of the eight PMHNPs received an individually optimized profile across Psychology Today, Healthgrades, WebMD, and Zocdoc, so every provider could be found and booked directly.
PMHNP marketing in New York
Provider-level and group SEO targeting New York prescriber searches, plus a Google Business Profile strategy spanning every location.
Social media marketing for therapists
A consistent organic content cadence positioning the group and its clinicians as trusted local experts, feeding both referrals and search signals.
The Results
Within two quarters, every panel was full and the group opened a shared waitlist.
Panels Filled
From half-empty schedules
Group Reviews
Across providers · 4.9★
Patient Inquiries
Group-wide
Return on Investment
Plan cost vs patient value
"Blume Health Co marketed each of our providers, not just our logo. That's why every panel filled. For a group practice, that distinction is everything."
