Quick Answer
Bayshore Counseling Studio, a solo LPC practice in Tampa, Florida, partnered with Blume Health Co for therapy marketing — combining private practice SEO, Google Business Profile optimization, and 30+ directory listings. In 90 days the practice moved to the top of local search and filled its caseload to a waitlist.
Key Takeaways
- ✓A solo LPC in Tampa, Florida went from page 3 to #1 in local search in 90 days.
- ✓The therapy marketing plan combined private practice SEO, Psychology Today profile optimization, and 30+ directory listings.
- ✓New client inquiries rose 410% and the practice built a waitlist.
- ✓Google reviews grew from 4 to 52 (4.9-star average), driving a 6.4x return on investment.
The Challenge
Marcus Delgado, LPC, founded Bayshore Counseling Studio to provide anxiety, depression, and men's mental health counseling for clients across the Tampa Bay area, splitting his week between a small office and telehealth sessions. His clients loved the work — but online, the practice was nearly invisible.
Like many counselors, Marcus had relied on a single Psychology Today profile and word of mouth. He had never invested in marketing for therapists, his website had no local SEO, and his Google Business Profile sat unclaimed. A search for "anxiety counselor Tampa" or "therapist near me" buried Bayshore on the third page. The result was an unpredictable calendar: a flurry of inquiries one month, near silence the next.
"I was great in the room and invisible everywhere else. I didn't need more training — I needed people to actually find me."
— Marcus Delgado, LPC, Bayshore Counseling Studio
The Blume Health Solution
Blume Health Co built a therapy marketing plan tailored to a solo Florida counselor, fully managed so Marcus could stay focused on clients.
Private practice SEO & website rebuild
A mobile-first website rebuilt around high-intent local keywords like "anxiety counselor Tampa" and "LPC near me," with condition-specific pages search engines could rank.
Psychology Today profile optimization
A rewritten, keyword-rich Psychology Today profile optimization pass that improved match quality and turned profile views into booked consultations.
Google Business Profile & 30+ directories
Claimed and optimized GBP plus consistent listings across WebMD, Healthgrades, TherapyDen, Zocdoc, and Apple Maps, with an automated review-request flow.
The Results
Within 90 days, Bayshore's local visibility was transformed, and Marcus felt it in his calendar.
Local Search Rank
Page 3 to top of map pack
Google Reviews
Up from 4 · 4.9★ average
Monthly Inquiries
Booked out with a waitlist
Return on Investment
Plan cost vs new-client value
"Blume Health Co gave me a calendar I can finally count on. The waitlist did more for my confidence than any course ever did."
